Love Mondays

Reed.co.uk’s most significant brand asset is the “Love Mondays device.” My assignment was to revamp the outdated design, making it more contemporary and easily legible in small sizes. The original post-it and badge versions were used as part of the company’s logo and were therefore small in size on the website and email headers, making the message hard to read and causing quality issues when using certain printing methods. I chose to separate the device from the logo and developed several versions, including a compact “sticky label” for limited spaces and landscape options to replace the reed.co.uk logo. All color combinations comply with Level AAA accessibility standards.